iPhone 5c and iPhone 5s promotional videos published, officially this time and in HD

Apple’s iconic promotional videos are almost as iconic as some of the products themselves. Sometimes more so. Following yesterday’s announcements Apple published the three promotional videos for its new products. The iPhone 5c got by far the longest video, with 4 and a half minutes talking up the manufacturing process behind the “unapologetically plastic” rear shell and how iOS 7 fits it perfectly.

On to the iPhone 5s and instead of showing off the device as a whole, Cupertino’s marketing department opted for two videos highlighting the two biggest improvements over the iPhone 5: Touch ID and the new iSight camera.

Touch ID is perhaps the 5s’ biggest talking point. Although it may not be the first device to feature a fingerprint scanner, it’s almost certainly the best implementation of it we’ve ever seen. It’s highly accurate, and adds much needed security to your device and your Apple ID account.

All in all, and as usual, Apple’s perfectly show off exactly why you should love the new devices and how easy they are to use.

Via:- Todaysiphone

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